Pilot vs Smartly.io: produce at scale, or decide fast.

Smartly.io is built for large brands that automate the production and delivery of their social ads, at scale. Pilot is for advertisers and agencies that want to understand their accounts and decide fast: you create your account online and connect your ad platforms yourself, with no deployment project.

Start free trial

Nothing is sent to the ad platform without your click on “Approve”.

7-day free trial, no credit card.

The Solis Skincare dashboard “ROAS by platform, week by week” builds itself: four KPIs, including cost per purchase (€14.87), and one line per platform over eight weeks. Pilot comments on the cost per purchase. Sample data.
Dashboard · Solis Skincare

ROAS by platform, week by week

Solis SkincareSep 6 → Oct 5

Revenue
€182,420
Last 30 days
Cost per purchase
€14.87
spend ÷ purchases
Spend
€44,000
Meta, Google Ads, TikTok
Purchases
2,959
99 a day

ROAS by week

  • Meta
  • Google Ads
  • TikTok
2345W34W36W38W404.514.313.11

Pilot7:00 AM

€14.87 per purchase over 30 days. TikTok costs the most: €18.00 per purchase, versus €14.18 on Meta.

Sample data · Solis Skincare, a fictitious brandSee the Dashboards page

Pilot

AI copilot for paid media · France

Smartly.io

Creative and media automation (enterprise) · Finland

What we say about Smartly.io comes from its public pages, gathered in mid-2026: check the details with the vendor. What we say about Pilot is checked in the app. Has something changed? Write to us.

The same networks, two jobs.

Smartly.io and Pilot work on the same social ad platforms. One produces and delivers at scale; the other reads your results, explains what's moving and suggests what to fix.

Smartly.io

Produce and deliver, at scale

  • Creative automation at scale: dynamic creative, DCO.
  • Unified management of high-volume social campaigns.
  • Enterprise integrations.

Its pages also cite CTV.

Platforms in common
  • Meta Ads
  • TikTok Ads
  • Pinterest Ads
  • Snapchat Ads
  • Google Ads
Pilot

Pilot

Read, explain, suggest

  • A conversation about your accounts, with your numbers and a chart.
  • Reports, dashboards and checks on a schedule, read-only.
  • A card to approve for every proposed change.

Pilot also reads Bing Ads, Amazon Ads, Apple Ads, OpenAI Ads, Display & Video 360 and Search Ads 360.

From decision to first answer.

With Smartly.io, you go through a quote and an annual contract, then an assisted setup. With Pilot, you start on your own, online, today.

Smartly.io

  1. A quote

    Pricing is set on quote.

  2. An annual contract

    The commitment is made for the year.

  3. An assisted setup

    The platform, its feeds and its rules are set up, with assistance.

Pilot

Pilot

  1. Create your account

    Online, with your work email. The 7-day trial starts right away.

  2. Connect your ad platforms

    Google Ads, Meta, TikTok and your other tools, through their official sign-in, in a few clicks.

  3. Ask your first question

    Or let Pilot suggest your targets.

Then: €225 excl. VAT per month, one ad account included, then a price per account.

Start free trial

At what scale do you work?

Smartly.io, if you're a large brand or a large agency, you automate social creative production and delivery at high volume, and an assisted rollout on an annual contract suits you.

Pilot

Pilot, if you're an advertiser or an agency, you want to understand your accounts and decide fast, and you want to start today, with a published price.

Other comparisons

Test Pilot on your own accounts.

Create your Pilot account, connect a first ad platform and ask your first question. 7-day free trial, no credit card.

Start free trial