You set the goals. Pilot sticks to them.
Ad platforms optimize by their own criteria. Pilot starts from what it knows about you: your brand, your personas, your ad platforms, your goals, your budget. The tool helps you set everything up.
Pilot helps you set up the account, not your campaigns: nothing changes in your ad accounts.
What Pilot knows about you
Six key sections in each workspace's Strategy page: this is what Pilot reads before answering you. The better they're filled in, the better Pilot performs.
- Brand
- Positioning, promise, offer, tone of voice, competitors, key moments… Logo, colors, fonts.Read from your website
- Personas
- Three illustrated profiles: needs, barriers, channels. Pilot writes each hook for one of them.Read from your website
- Context
- A general brief, then one per platform: Google Ads, Meta, TikTok, Search Console…/setupYou
- Goals & budget
- CPA, ROAS, spend… in one sentence, measured on your data. And the monthly budget./setup proposesBudget: you
- Labels
- Your grouping axes (funnel, creative, key moment), and each campaign in its place./setup
- Documents
- Briefs, brand guidelines, past campaign reports, files… Anything that can help Pilot.You
Type /setup: Pilot reads, proposes and you approve.
Pilot analyzes your website, the last 90 days on your accounts and your campaign names, then proposes a setup in three versions. Simulate it below on Lumio Sneakers: one click and the Strategy page fills in.
It reads before asking
Your website, your last 90 days, your campaign names, what is already filled in.
Three versions, from your numbers
Cautious, Balanced, Ambitious: each goal cites the figure behind it.
One click to apply everything
Context, goals, axes and grouped campaigns are written to the page. The goals carry “Set by the agent”.
A first finding with figures
“€340 spent on 12 search terms that never converted.”
- Nothing changes in your ad platforms
- The budget stays yours
Four steps to watch /setup set up Lumio's Strategy page.
Type /setup: the agent reads your data and proposes a setup to approve.
Strategy
Lumio Sneakers · Sep 6 to Oct 5, 2026
- Contexts
- 0/4
- Targets
- 1
- Documents
- 3
No need to fill in this page by hand
Type /setup in the chat: the agent reads your campaigns, your last 90 days and your website, then proposes context, goals and campaign grouping, ready to approve.
Monthly budget
€50,000
Meta€22,000
Google Ads€20,000
TikTok€8,000In Pilot, you type /setup in the chat: the agent reads your numbers, your website and your campaign names, then writes the version you approve to the Strategy page. The sliders are a demo gesture: in Pilot, you type a goal's value.
Your brand, read from your website.
Give the address of your website. In a few minutes, Pilot writes your brand platform with three illustrated personas. You approve it block by block.
Brand platform
Pages read (6)Lightweight running sneakers, designed for running in the city.
The cushioning of a running shoe, the look of an everyday sneaker.
Two ranges, Pace and Ambre, from €89 to €139.
Casual and direct, energetic, concrete. Never: “revolutionary”.
Back to school · Black Friday · Christmas
France and Belgium, in French.
lumioArchivo · Inter- The brand platformTen blocks: positioning, promise, offer, strengths and proof, objections and answers, tone of voice, competitors, key moments, markets and languages, creative visual style.
- The visual identityLogos, colors and fonts, used in the dashboards, reports and creatives Pilot produces for you.
- Proposed, then validatedA validated block becomes a rule, applied to every hook, creative and analysis.
Your personas. Pilot writes for them.
Three illustrated personas from your website, and up to six active personas if you describe more in one sentence. Pilot uses them whenever it writes or runs an analysis for you.
Inès, 31 years old
Lyon · project manager
Generated portrait
“I run before work. I want zero pain.”
- Barriers
- A price above €120.
- Typical searches
- “cushioned running shoe”, “city running sneaker”
- Suggested targeting
- Meta: 25-35, Paris, Lyon, running. Google: “urban running” intent.
For the persona Inès (Strategy, Personas): three hooks for Meta Reels
For Inès, in a casual tone:
“5 km before work, zero knee pain. Your Pace cushions every stride.”
“Your lunch break, your 5 km. The Pace keeps up.”
Audience reading · Meta · 30 days
62%of purchases come from 25 to 34-year-olds in Paris and Lyon.
Confirms Inès- Writing for your target profilesEvery hook, creative, email or landing page Pilot writes names its persona and follows your tone. On each profile, “Use in the chat” prepares the request.
- Reading your audiencesWhen your data allows it (ages, cities, searches), Pilot says which personas it confirms or contradicts, with figures.
- Knowing where to reach themChannels, typical searches, ads that work or to avoid, suggested targeting for Meta and Google: ideas the chat proposes but never creates without your approval.
- Creatives in the right styleEach persona's portrait guides the style of creatives. It is never used as an ad face.
Every ad platform has its rules. Pilot takes them into account.
A general brief for the whole brand, then a context for each connected platform: ad platforms, Search Console, Google Analytics. Pilot reads them before answering.
Context
AI contextBrand search stays apart: never mix it with acquisition campaigns.
No bidding on competitor names.
Shopping: the Pace and Ambre models first.
Black Friday: November 20 to 30.
Search Console
Priority pages: the Pace and Ambre product pages. Queries for “lumio” and its variants count as brand.
- The general strategyThe brief for the whole brand: customers, offer, tone, competitors.
- One context per platformGoogle Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Snapchat, Pinterest, X… and Search Console, Google Analytics. A green dot shows the contexts that are written.
- Written by /setup or by youTyped or by voice (if your browser allows it), with “Fix with AI” to edit the text.
Your goals, your budget, your labels.
A goal is written as one sentence and builds on your data. The monthly budget is saved once. Labels structure your campaigns so you can steer the budget better.
- Value
- Comparative
- Trajectory
- Guardrail
I want my CPA to stay under €32 across all channels every month
CPA stays under €32 · all channels
- Value
- CPA stays under the target you set, on all channels, every month.
- Comparative
- ROAS must be X% higher than the previous period.
- Trajectory
- Dated milestones: for example, one goal for fall, another for Black Friday.
- Guardrail
- A threshold crossed several days in a row: the goal is flagged “breached” and you get notified.
Monthly budget
€50,000Labels & groups
- Four ways to set a goalA value, a comparison, dated milestones or a guardrail: each one is written as one sentence. Pilot shows the actual value and marks it “Met” when the goal is reached.
- The monthly budgetOverall, per ad platform or per label: you decide how it is split. The agent never saves a budget figure on its own.
- Your labelsFunnel, creative, key moment: /setup organizes your campaigns from their names and flags ambiguous names.
Your goals show up on the home screen, in the chat and in your automations.
Your documents, read by Pilot.
Briefs, brand guidelines, past campaign reports: upload your files once, and the agent takes them into account when it works on your accounts.
Documents
Briefs, guidelines and history the agent reads before answering.
- Black Friday briefPDF
- Lumio brand guidelinesPDF
- Black Friday 2025 historyXLSX
- 2026 promotions calendarDOCX
- The usual formatsPDF, Word, Excel, CSV, text, Markdown, ZIP.
- From your computer or Google Drive“Add documents” or “Import from Drive”.
- One folder per clientEach workspace keeps its own documents: files can never mix between two clients.
Before you run /setup
No. Type /setup: Pilot proposes your context, your goals and the labeling of your campaigns. The brand elements and the personas are created from your website. That leaves the budget and your documents.
No. /setup configures Pilot, not your ad platforms: no campaign and no ad platform budget is touched.
Pilot starts from your website and your accounts: business context, categorizations, what it will be able to tell you once an ad platform is connected. Without numbers, it sets no numeric goal: it does not make up a ROAS.
Goals proposed by the agent are marked “Set by the agent”, with an “Undo” button at hand. The context and the campaign labeling are corrected in their tabs. To change or archive an existing goal, the agent first shows a card for you to approve.
Whenever you like. When your goals reach their end date, the Strategy page tells you and the agent proposes the next ones from your results.
Yes: a Google Sheet, a CSV, TSV or Excel file, or a pasted table. Pilot shows you what it understood before saving. A connected Google Sheet is refreshed every morning. An uploaded file doesn't update on its own.
One workspace per client or brand, each with its own Strategy page. One client's goals and documents never mix with the others'. Every workspace is sealed off.
The Strategy page is included in the subscription: a €225 flat fee per month (excl. VAT) with one ad account included, then a per-account price that goes down with volume. Connections to the Google and Microsoft suites are not billed. The details are on the Pricing page.
Type /setup. Pilot sets it up for you.
7-day free trial, no credit card required. Connect an ad account, type /setup and choose among several versions of context and goals: your goals are set and Pilot delivers a first finding with figures.
The demo uses a fictional brand, Lumio Sneakers (and, for a second client workspace, Solis Skincare). Their visuals are generated and their numbers are made up.
Pilot's other features
Each of Pilot's many features comes with its own video, demo and detailed explanation.
- Memory/memoire
Pilot remembers your accounts. No need to re-explain.See the page - Presentations/presentations
Your monthly deck, from one sentence.See the page - Proposals/propositionsWhat Pilot found in your accounts overnight, ready to approve.Waste3 keywords spend without converting€150 / wkDriftAn active campaign has stopped spendingSee the page