Other AIs advise. Pilot does the work.

We're often asked: "how is Pilot different from an AI plugged into my accounts?" The answer is simple: most AIs only offer a few pre-made buttons. Pilot thinks like an expert, actually does the work in your campaigns - and always asks for your approval before acting.

A classic AI: a few buttons

Picture a remote control with a few buttons: "view campaigns", "change budget". That's what most AIs plugged into ad accounts do: they can only press the buttons defined in advance, one at a time. Handy for a small question, quickly limited as soon as the request gets a bit complex.

Pilot: a real expert that acts

Pilot is like handing the work to an expert: you give them a computer, official access to your accounts (Google Ads, Meta, TikTok, Google Analytics…) and your request. It genuinely analyzes your numbers, compares several platforms at once, prepares the best action - then shows it to you. Nothing is applied until you say yes. It doesn't just press a button: it does the work.

A classic AI vs Pilot, side by side

The difference fits in one sentence: one picks from buttons, the other actually does the work - and waits for your green light.

	A classic AI	Pilot
Cost	Subscription and token consumption to monitor.	Everything is included in the Braike offer, no hidden cost.
Several platforms at once	One thing after another, painfully.	Compares Google, Meta and TikTok at the same time and does the math for you.
Before acting	Can often change your campaigns without warning.	Nothing changes without your approval. You confirm, then Pilot executes.
Security of your access	You manage the connections and passwords yourself.	Connections managed and protected for you, per client, securely.
While you sleep	Nothing: it waits for you to ask a question.	Watches your budgets continuously and alerts you at the first slip.
Memory of your activity	Starts from scratch every time.	Remembers your strategy and each account's specifics.

Cost

A classic AISubscription and token consumption to monitor.

PilotEverything is included in the Braike offer, no hidden cost.

Several platforms at once

A classic AIOne thing after another, painfully.

PilotCompares Google, Meta and TikTok at the same time and does the math for you.

Before acting

A classic AICan often change your campaigns without warning.

PilotNothing changes without your approval. You confirm, then Pilot executes.

Security of your access

A classic AIYou manage the connections and passwords yourself.

PilotConnections managed and protected for you, per client, securely.

While you sleep

A classic AINothing: it waits for you to ask a question.

PilotWatches your budgets continuously and alerts you at the first slip.

Memory of your activity

A classic AIStarts from scratch every time.

PilotRemembers your strategy and each account's specifics.

In one image

A classic AI is a remote control: a few buttons, that's it. Pilot is an expert assistant you hand the work to: it actually does it, but always shows you what it's about to do before pressing the button. The difference between "pick from 3 options" and "have someone take care of it for you".

What about safety?

It's the heart of Pilot: it can analyze anything it wants, but it never changes anything in your campaigns without your explicit approval. Every action is shown to you before being applied, and everything is logged. The power of an expert, with you keeping control at every step.

Ready to talk to your campaigns?

Book a 30-minute demo: we connect one of your accounts and show you Pilot in action on your real data.