CutPromo −20% this week
- Spend
- €9,860
- Cost/purchase
- €31.01
- ROAS
- 3.61
Every creative put through its paces, before you decide.
All your Meta, TikTok and Google creatives in one place: analysis, proposals and... action!
Read-only. Nothing changes in your accounts without your approval.
- Meta Ads
- Google Ads
- TikTok Ads
Video · 15 s9:16
The 6 labels for your creatives
- Star
- Cheaper than 60% of your other creatives, with a solid budget.
- Scale up
- Performing well, but it deserves more budget.
- Fair
- In line with comparable creatives.
- Watch
- Fatigued, or more expensive than average.
- Cut
- Clearly more expensive than the others, or spend with no results.
- Too early
- Too recent to be judged without getting it wrong.
Managing creatives often means flying blind.
Three questions you ask every week, that the ad platforms don't answer.
- Which creative really performs?Each platform measures in its own way, with its own terms. Comparing a Meta creative with a TikTok creative takes exports, a spreadsheet and... a lot of analysis time.Result: You compare little, or you compare badly.
- Which creative is wearing out?A creative fatigues without warning: it draws fewer clicks and costs a little more every day. No alert flags it.Result: You notice once the budget is already spent.
- Where should the next euro go?Out of habit, budget stays on what already works. Promising new creatives never really get their chance.Result: Underfunded winners, and losers that can cost a lot.
Test the Creatives page of “Lumio Sneakers”
The brand is fictional, thirty days of made-up numbers, but this is Pilot's real Creatives page. Follow the guided tour or click anywhere.
Demo · fictional dataFictional data
Guided tour
Five steps, one minute. You can exit at any time.
Creatives
Every creative put through its paces, before you decide.
- creatives
- 18
- spent
- €31,806
- fatigued
- 2
- to cut
- 4
Focus
Platform
Format
Sort by
30 full days, Sep 6 to Oct 5 · 18 creatives
- FatiguedCut
StarFlat lay · Runner's kit
- Spend
- €3,400
- Cost/purchase
- €21.94
- ROAS
- 5.74
VideoStarRun Club · jump
- Spend
- €2,600
- Cost/purchase
- €22.03
- ROAS
- 5.49
Sponsored · lumio-sneakers.example
Women's running shoes | Lumio
Lightweight, cushioned, tested for 30 days. Free returns.
StarWomen's running shoes
- Spend
- €1,900
- Cost/purchase
- €19.19
- ROAS
- 6.25
FairPackshot · sand pedestal
- Spend
- €1,800
- Cost/purchase
- €28.13
- ROAS
- 4.23
FatiguedWatchMacro · amber sole
- Spend
- €1,500
- Cost/purchase
- €30.00
- ROAS
- 3.83
CutFree delivery
- Spend
- €1,380
- Cost/purchase
- €47.59
- ROAS
- 2.52
FairNew · blue background
- Spend
- €1,300
- Cost/purchase
- €26.53
- ROAS
- 4.52
Sponsored · lumio-sneakers.example
Lightweight running sneakers | Free delivery over €50
Breathable knit, cushioned sole. Free returns within 30 days.
FairLightweight running sneakers
- Spend
- €1,216
- Cost/purchase
- €26.43
- ROAS
- 4.65
VideoFairTrail · golden hour
- Spend
- €1,200
- Cost/purchase
- €26.67
- ROAS
- 4.50
FairUnboxing · tangerine box
- Spend
- €1,190
- Cost/purchase
- €25.32
- ROAS
- 4.74
CutRunners at sunrise
- Spend
- €1,100
- Cost/purchase
- ·
- ROAS
- ·
VideoCutTrack · lacing
- Spend
- €940
- Cost/purchase
- ·
- ROAS
- ·
Scale upUGC · Laces in Paris
- Spend
- €820
- Cost/purchase
- €20.00
- ROAS
- 6.20
Sponsored · lumio-sneakers.example
Running promo −20% | Lumio
This week only. Free delivery over €50.
FairRunning promo −20%
- Spend
- €720
- Cost/purchase
- €25.71
- ROAS
- 4.67
VideoScale upSplash · purple studio
- Spend
- €600
- Cost/purchase
- €20.00
- ROAS
- 6.15
Too earlyCrosswalk · Paris
- Spend
- €160
- Cost/purchase
- €40.00
- ROAS
- 3.00
Sponsored · lumio-sneakers.example
Lumio Pace | The new cushioning is here
Try it for 30 days. Free exchange.
Too earlyLumio Pace · new cushioning
- Spend
- €120
- Cost/purchase
- €40.00
- ROAS
- 3.00
Six analyses you used to do by hand
What Pilot watches for you
The verdict
StarScale upCutFatigue
The format
What works
social proof€21.51other€26.26benefit€28.45promotion€30.58price€34.61Audiences
Creative Feed Stories Reels Promo −20% x0.92 x1.58 x1.41 UGC Paris x0.86 x0.71 x0.74 Delivery x1.62 x2.05 x1.88 The chat
Analyze “Promo −20% this week”Change the budget · Meta
To approve
- PerformanceStar, Scale up, Watch, Cut: each creative is compared with those aiming for the same result, purchase or lead. “More expensive than 75% of comparable creatives, on reliable volume.”
- Creative fatigue, datedCTR going down, cost going up, and the exact day the curve bent. “Break on Sep 22: the 7-day rolling cost goes from €24 to €41.”
- The right format in the right placeEach visual as it really appears: feed, Story and Reel, buttons included. “This square visual spends 2/3 of its budget in Stories and Reels, where it gets cropped top and bottom.”
- What works bestThe hook, the button, the tone and the format that bring you the most results, at the lowest cost. “Your creatives with customer reviews cost a third less than your promo creatives.”
- Who really sees your creativesThe people and placements each creative reaches, where it costs too much, and where to run it better. “In Stories, this creative costs nearly 60% more than your other creatives.”
- An AI copilot to actAsk your question: the Pilot tool proposes changes, but nothing is modified without your approval. “Here are three ideas to improve this creative. Approve the one that suits you.”
Every analysis rests on visible criteria
No hand-wavy AI: every analysis follows precise criteria, written in black and white. A creative is always compared with those aiming for the same result, in the same account. And if a criterion doesn't suit you, you can adjust it.
No black box
My targets
Your targets and your definition of fatigue. Move the sliders: the analysis of the Lumio promo adapts.
CutCreative fatigue
“Promo −20% this week”: its CTR drops 38% and its cost per purchase rises 52% from one half of the period to the other: it is fatigued according to your thresholds, and already more expensive than most comparable creatives.
Off target: €31.01 per purchase, above your €30.
The promo is fatigued if its CTR drop exceeds the first threshold or its cost increase exceeds the second. Its verdict stays “Cut” either way: it is more expensive than 75% of comparable creatives.
In Pilot, these settings are saved in your browser, for this workspace.
- Watch · FatigueCTR down more than 15%, or cost per result up more than 25%, between the 1st and 2nd half of the period, on at least 1,000 impressions.
- Cut · CostIt costs more than most comparable creatives, or it spends without bringing anything back.
- Star · PerformanceCheaper than 60% of your other creatives, with a solid budget.
Nothing changes without your approval. Pilot reads your accounts. When the tool proposes a pause or a budget change, it opens a card you approve or reject.
Your client creative reviews, ready in a few clicks
A dedicated workspace for each client, the same analyses for all, and everything you need to present them without copy-pasting.
For agencies
Present
1 / 18DarkExitStarFlat lay · Runner's kit
- Spend
- €3,400
- Purchases
- 155
- Cost per purchase
- €21.94
Export
Export as PDFPromo −20% this week
Meta
Cut€31.01My targetsExport to CSVViews
Views2Saved views
Meta · fatigued
Monday meeting
Save current view
Copy link to this view
Compare
2 creatives side by side
The best value of each row is in green.
Flat lay
StarPromo −20%
CutSpend€3,400€9,860Results155318Cost / result€21.94€31.01CTR1.50%1.52%
- PresentThe page goes full screen, in light or dark, for the Monday meeting.
- ExportA creative's detail view as a PDF, the gallery as a CSV.
- Share a viewA saved view keeps its filters and opens from a link.
- Compare2 to 4 creatives side by side, the best value of each row in green.
Three steps, and the first takes two minutes
Connect your accounts
Meta, Google Ads or TikTok, through the platforms' official access, read-only.
Pilot analyzes your creatives
Numbers, visuals, analyses and alerts are updated automatically every night. Need a refresh? One click on “Sync all”.
You decide
The Pilot tool starts from the numbers on screen and suggests options. Every change goes through a proposal you approve.
Before you connect an account
Meta, Google Ads and TikTok, on the same page: the numbers are organized in the same columns, and cost and ROAS are calculated the same way for all three.
No. The Creatives page reads your accounts and changes nothing. “Analyse with Pilot” opens the chat: if you ask for a pause or a budget change there, it goes through a card you approve or reject, and nothing is sent to the platform without your click on “Approve”.
After you connect, a first collection brings in your account history, in a few minutes to an hour depending on volume. Visuals and audiences then arrive with the collection that runs every night.
It compares the first and second half of the period. A creative is fatigued when its CTR drops by more than 15%, or its cost per result rises by more than 25%, with at least 1,000 impressions per half, and 10 results per half to judge cost. You change these thresholds in “My targets”.
Not much, and Pilot says so. Each detail view shows its reliability: “Fragile” under 10 results, “Fair” from 10, “Solid” from 30. A creative that is too recent or has too few results is usually marked “Too early” instead of being judged.
Google has measured each visual separately since June 5, 2025. When that measurement is missing, Pilot shows the asset group's numbers and says so on the card.
A flat fee of €225 excl. VAT per month, one ad account included, then a per-account price that decreases with volume. Connections to the Google and Microsoft suites are not billed. Full details are on the Pricing page.
And your creatives, where do they stand?
Start the 7-day free trial, no credit card required. Connect a Meta, Google Ads or TikTok account: the first collection brings in your history, then the Creatives page shows your creatives and their verdicts. Visuals and audiences follow with the overnight collection.
The demo uses a fictional brand, Lumio Sneakers. Its creatives are generated and its numbers are made up.
Pilot's other features
Each of Pilot's many features comes with its own video, demo and detailed explanation.
