What Pilot found in your accounts overnight, ready to approve.

Each proposal states the numbers, the exact action, what it should bring and how to undo it. You approve, reject or snooze: nothing moves without you.

Start free trial

Simulation mode for now: your approvals are recorded, but nothing is sent to the ad platforms.

  • Google Ads
  • Meta Ads
  • Microsoft Ads
  • TikTok Ads
Scene: the Proposals page of “Lumio Sneakers”, a fictitious brand, in the morning. The banner recalls simulation mode: approvals are recorded, but nothing is sent to the ad platforms. Seven proposals are waiting; Pilot opens the card “Pause 3 keywords that spend without converting”: the reason in numbers, what it suggests, and the Approve, Reject and Later buttons. Fictional data.
Proposals · Lumio SneakersFictional data

Proposals

Review of Thursday 10/15 at 5:58 AM

Simulation mode: your approvals are recorded, but nothing is sent to the ad platforms.

To decide
7
At stake per week
€540
Urgent
2

To decide7SnoozedHistoryLearned rules

  1. To doMeasurement
    Purchases counted twice on Meta Ads

    Meta Ads“Lumio Sneakers” account

    No amountHigh confidence
  2. AlertDrift
    An active campaign has stopped spending

    Google AdsShopping · New arrivals

    No amountMedium confidence
  3. Platform actionWasteNew
    Pause 3 keywords that spend without converting

    Google AdsSearch · Women's running

    €150 per weekHigh confidence

    Why

    Each of these 3 keywords spent at least twice the account CPA (€31.40) over 30 days with no conversion: €642 in total.

    What Pilot suggests

    Pause these 3 keywords in Google Ads. None converted in the last 90 days.

Pilot5:58 AM

7 proposals overnight. This one is worth €150 a week: three keywords that spend without ever converting.

From the overnight collection to your decision

  1. The collection

    Every night, Pilot gathers the figures of your accounts. The review starts once your workspace's collection is done.

  2. 106 checks

    Eight areas, from tracking to account hygiene, on your own data.

  3. One card per finding

    The finding in numbers, the exact action, what it should bring, how to undo it.

  4. You decide

    Approve, reject with a reason, or snooze: every decision goes into the history.

Your accounts move every night. Nobody checks everything every morning.

The right checks are well known. What's missing is the time to run them all, on every account, every morning.

  • A purchase counted twice: who notices?The reported cost per purchase drops and the campaign looks better. Nothing on the ad platform flags it.Result: you decide on a wrong measurement.
  • An active campaign that stopped spending?A disapproved ad, a payment method, an end date: delivery stops without a sound.Result: days without delivery before anyone notices.
  • And the budget that sits idle?One campaign doesn't use its daily budget while a more profitable one runs out of its own every day.Result: the money works where it earns the least.

Overnight, 106 checks.

After the overnight collection, Pilot rereads every account. Each check looks for a precise gap and puts a number on it with your data; what it finds becomes a proposal.

Proposals · overnight review

Proposals

Review of Thursday 10/15 at 5:58 AMFictional data

What the review checked

  • 104 checks run
  • 2 skipped, data late
  • 0 in error
  • 7 findings

Findings of the night

  • MeasurementPurchases counted twice on Meta Ads
  • DriftAn active campaign has stopped spending
  • DriftSpend spike on 10/13 with no rise in conversions
  • DriftRefresh 2 fatigued prospecting ads
  • WastePause 3 keywords that spend without converting
  • GrowthBuy 2 profitable searches as exact keywords
  • HygieneFix 4 disapproved or limited ads
The overnight review of “Lumio Sneakers”, a fictitious brand: what it checked (104 checks run, 2 skipped because the data was late, 0 in error, 7 findings), then the seven findings, each with its family and its platform. Fictional data.
  1. What the review checkedThe checks run, those skipped because the data was late, and the number of findings.
  2. Precise findings“Purchases counted twice”, “An active campaign has stopped spending”: each finding names the account and the item concerned.
  3. Eight areasTracking, budget and bidding, search terms, keywords and ads, Meta, targeting and products, other platforms and the website, objectives and account hygiene.
  4. Silent without dataWithout LinkedIn, Pinterest, Snapchat or cost of goods, the checks that depend on them stay silent.

In the morning, one card per proposal.

The Proposals page lays out what the night found. Each card says what it expects from you, what is at stake and how confident Pilot is.

Proposals · to decide

Proposals

Fictional data

Simulation mode: your approvals are recorded, but nothing is sent to the ad platforms.

To decide7SnoozedHistoryLearned rules

AllUrgentGainsHygieneTo do outside Pilot

To doMeasurement
Purchases counted twice on Meta Ads

Meta Ads“Lumio Sneakers” account

No amountHigh confidence
AlertDrift
An active campaign has stopped spending

Google AdsShopping · New arrivals

No amountMedium confidence
Platform actionWasteNew
Pause 3 keywords that spend without converting

Google AdsSearch · Women's running

€150 per weekHigh confidence
The To decide list of the Proposals page: the simulation mode banner, the tabs and the filters, then three cards, each with its type, its family, its platform, what is at stake and its confidence. Fictional data.
  1. Its typePlatform action, Strategy, To do or Alert: what the card expects from you.
  2. Its familyWaste, Drift, Growth, Measurement or Hygiene, as in the app.
  3. What is at stakeAn amount per week, or “No amount” when the gap can't be counted in euros.
  4. ConfidenceHigh, medium or low, written on every card.
  5. Sort your morningThe All, Urgent, Gains, Hygiene and To do outside Pilot filters; the To decide, Snoozed, History and Learned rules tabs.

Open a card: everything you need to decide.

The details follow the app's sections, in the order you decide: the finding, the proposal, what it changes, the numbers, then how to undo it.

Proposals · details
Platform actionWasteGoogle AdsFictional data

Pause 3 keywords that spend without converting

Why

Each of these 3 keywords spent at least twice the account CPA (€31.40) over 30 days with no conversion: €642 in total.

What Pilot suggests

Pause these 3 keywords in Google Ads. None converted in the last 90 days.

At stake€150 per week

Reliability

High confidence

Period analysed

09/15 to 10/14

What will change
Untick what should stayBeforeAfter
cheap women's running shoesRunningPaused
running sneakers saleRunningPaused
trail running clearanceRunningPaused

Untick what should stay

The numbers
KeywordSpendConversions
cheap women's running shoes€2680
running sneakers sale€2140
trail running clearance€1600

Safety

Can be undone for 14 days, from the History.

Checkpoint

Keywords that spend without converting

The details of a proposal: pause 3 Google Ads keywords that spent €642 in 30 days with no conversion. Its sections: Why, What Pilot suggests, At stake, Reliability, Period analysed, What will change (before, after), The numbers, Safety, Checkpoint, then the Approve, Reject and Later actions. Fictional data.
  1. WhyThe finding, in one sentence with numbers.
  2. What Pilot suggestsThe exact action, and what is at stake: what it should bring or avoid.
  3. Reliability and period analysedThe confidence, and the dates of the data read.
  4. What will changeBefore, after: the current state and the proposed one, item by item. Untick what should stay.
  5. The numbersThe table behind the finding, row by row.
  6. Safety and checkpointHow to undo it, and the check that found the gap.

Approve, reject, snooze.

Three actions, and each one has a consequence. An approval first goes through checks; a rejection asks for a reason, and Pilot takes it into account in the next reviews.

Proposals · decide
Fictional data
Platform actionGrowth
Move €40 of daily budget to the more profitable campaign

Google Ads2 Search campaigns

€95 per weekMedium confidence

Piloton “Approve”

  • Editor role
  • Active subscription
  • Reviewed less than 72 hours ago
  • Live state reread on the platform: 0.4% gap
  • 12% change: under the 20% step

Why reject it?

  • Not relevantIf you reject it a second time, Pilot will stop proposing it.
  • Not nowIt will come back tomorrow.
  • Too riskyThe next steps on this account will be half as large.
  • Wrong numbersThis check is paused for 30 days in your workspace and reported to the Pilot team.
  • I handle it differentlyYour note will be taken into account in the next reviews.
  • Stop proposing this herePilot will no longer propose this action on this item.

Later

TomorrowIn 3 daysIn a week

Approved in simulation: nothing was changed on the platform.

A growth proposal on Google Ads and its actions: what Pilot checks when you click Approve, the six reasons for a rejection and their effect, the three delays of Later, and the app's confirmation: “Approved in simulation: nothing was changed on the platform.” Fictional data.
  1. Approve, after checksPilot checks your editor role, the subscription and the age of the proposal: less than 72 hours since the night that reviewed it.
  2. If the platform changedFor a budget, a Google campaign pause or a Meta action, Pilot rereads the live state. If it changed by more than 2%, the card says so: “The account changed on the platform since the proposal: it will be recalculated tonight.”
  3. A step not to exceedA budget change of more than 20% is refused as beyond the allowed step. “Too risky” halves this step for the account.
  4. Reject, with a reason“Not now”: it comes back tomorrow. “Wrong numbers”: the check is paused for 30 days. “Stop proposing this here”: it won't come back. After a second “Not relevant” within 60 days, a rule is created.
  5. LaterTomorrow, in 3 days or in a week.
  6. Going backAn approval can be undone for 14 days, from the History. Learned rules are visible, can be switched off, and expire after 90 days.

What an approval covers, and what is left to do.

A “Platform action” card is about an action an approval will be able to carry out on the ad platform. For now, every approval is simulated: it is recorded, but nothing is sent to the ad platforms. The rest is marked “To do”: the card says what to do, and you mark it as done.

Proposals · after approval
Fictional data

Google Ads

Platform action

  • Campaign budgets
  • Keywords
  • Pausing ads
  • Pausing campaigns

Meta Ads

Platform action

  • Pausing

Pilot

Strategy

  • Strategy objectives

Google Ads

Pause 3 keywords that spend without converting

Approved at 9:12 AM, in simulation: nothing was sent to the platform.

TikTok Ads

TikTok: budget too low to learn on “Spring launch”

To do on the platform: Pilot does not apply it itself yet.

What an approval covers: on Google Ads, campaign budgets, keywords and pausing ads and campaigns; on Meta Ads, pausing; in Pilot, the Strategy. Below, a card approved in simulation, where nothing was sent to the platform, and a TikTok card to handle yourself, with Mark as done. Fictional data.
  1. Google AdsCampaign budgets, keywords, pausing ads and campaigns.
  2. Meta AdsPausing.
  3. In PilotThe workspace Strategy, for example archiving a finished objective.
  4. Simulation modeAn approved card says so: “Approved at 9:12 AM, in simulation: nothing was sent to the platform.”
  5. The rest, to doMicrosoft Ads, TikTok and other actions: you do them on the platform, then “Mark as done”. An alert closes with “Got it”.

Before your first review

Not for now. Every approval is simulated: it is recorded in the history, but nothing is sent to the ad platforms. The page says so at the top, “Simulation mode”, and every approved card repeats it. Writing to the ad platforms is waiting to be switched on.

What the night found, you decide in the morning.

Start the 7-day free trial, no credit card required. Connect a Google Ads or Meta account: your first proposals arrive the next morning, after the overnight data collection.

Start free trial

The examples on this page use a fictitious brand, “Lumio Sneakers”: its accounts, campaigns and figures are fictional.

Pilot's other features

Each of Pilot's many features comes with its own video, demo and detailed explanation.

Features