Pilot vs Optmyzr: the search expert, or the whole team.
Optmyzr is a heavily tooled PPC suite (rules, scripts, audits, reporting), built for agencies and advanced search teams. Pilot starts from a question: it reads your accounts, answers with your numbers and puts every change it proposes in front of you, on Google Ads as well as Meta Ads or TikTok Ads.
Nothing is sent to the ad platform without your click on “Approve”.
7-day free trial, no credit card.
Monday report · W40
Northwind Outdoor · Sep 28 to Oct 4
Delivered Monday, Oct 5 at 8:04 AM
Summary
Best week since June: €70,100 in revenue for €15,240 spent. Shopping is capped by its budget, and the Brume creative is wearing out.
Action 1 · Google Ads · Budget
Waiting for your approval
Raise “Shopping · Jackets” from €480 to €600 per day
Shopping is capped by its budget
PilotMon 8:04 AM
“Shopping · Jackets” hit its €480 on Thursday, Friday and Saturday: 3 days out of 7, delivery stopped before evening.
Sample data · Northwind Outdoor, a fictitious brandSee the Reports page
AI copilot for paid media · France
Optmyzr
Dashboard, rule engine and reporting · United States
What we say about Optmyzr comes from its public pages, gathered in mid-2026: check the details with the vendor. What we say about Pilot is checked in the app. Has something changed? Write to us.
What moves your campaigns.
At Optmyzr, it's the rules and scripts you set up. At Pilot, it's your click on a card.
Optmyzr
- Rule engine
- Scripts
- Performance Max
- Bidding
- Automated audits
- White-label client reporting
Very mature Google Ads tooling: its rules and scripts change campaigns.
Strong agency adoption and solid documentation.
Raise “Shopping · Jackets” from €480 to €600 per day
ROAS 6.10, budget capped 3 days out of 7.
Pilot prepares every change on a card, with the numbers behind it. Nothing is sent to the ad platform without your click on “Approve”.
Sample data · Northwind Outdoor, a fictitious brand
Who on your team?
The two tools don't speak to quite the same people. Here's who gets what, and where.
The search specialist
Builds rules, scripts and bidding strategies, campaign by campaign.
Optmyzr is built for them: very mature Google Ads tooling and automated audits.
The marketing and acquisition team
Wants to know what's driving costs up, and what to fix, on Google Ads, Meta and TikTok.
Pilot reads your accounts, answers with your numbers and prepares the fix: you approve.
The agency
Runs several clients and reports to them every week.
Optmyzr: white-label client reporting, widely adopted by agencies. Pilot: one workspace per client, folders, and dashboards your client opens from a link, no account needed.
A price that follows your accounts, not your spend.
Optmyzr is a monthly subscription, based on managed ad spend. Pilot is a flat fee, then a price per ad account: your spend can climb, the price doesn't move as long as your accounts stay the same.
See the grid and the simulatorPilotPer month, excl. VAT
| 1 ad account | flat fee only | €225 |
|---|---|---|
| 3 ad accounts | €225 + 3 × €40 | €345 |
| 10 ad accounts | €225 + 10 × €37.50 | €600 |
| 25 ad accounts | €225 + 25 × €35 | €1,100 |
Google and Microsoft suites and team members: included, at no extra cost.
Test Pilot on your own accounts.
Create your Pilot account, connect a first ad platform and ask your first question. 7-day free trial, no credit card.