Pilot vs ChatGPT: a chat that reads your accounts.
ChatGPT and general-purpose assistants give excellent advice on what you paste in. Without a connector, they don't read your accounts. Pilot does: your numbers are collected every night, its answers start from your data, and every change it proposes waits for your click.
Nothing is sent to the ad platform without your click on “Approve”.
7-day free trial, no credit card.
Why did my cost per purchase go up?
Your cost per purchase went from €26.21 (Sep 6 to Sep 21) to €30.73 (Sep 22 to Oct 5). That’s +17%.
Cost per purchase, 7-day rolling
- All accounts
- “Promo −20%”
Pilot9:02 AM
On Sep 22, “Promo −20%” breaks: from €24 to €41 per purchase, 7-day rolling.
Sample data · Lumio Sneakers, a fictitious brandSee the Analysis chat page
AI copilot for paid media · France
ChatGPT & generic AI
General-purpose AI assistant · United States (OpenAI)
What we say about ChatGPT & generic AI comes from its public pages, gathered in mid-2026: check the details with the vendor. What we say about Pilot is checked in the app. Has something changed? Write to us.
What each one knows about your accounts.
A general-purpose assistant reasons on what you give it. Pilot starts from your accounts, read in full.
What you paste in
- A Meta Ads export
- A dashboard screenshot
- A copy-pasted table
It reasons on what you give it, as you exported it.
No built-in connection to ad platforms.
What Pilot reads
Your numbers, collected every night into its own database and lined up in the same columns, from one platform to the next.
It keeps your accounts, tracked targets and conversation summaries in memory: no need to re-explain everything.
1,875,417
rows of advertising data read in full, no sampling
record of 8 September 2026
Keep both, each in its place.
It's cheap, available everywhere, and your teams already know it: keep it for writing and thinking. For your accounts, use Pilot.
ChatGPT & generic AIPilot
Monday, 8 AM
Read the weekly report
Pilot
Scheduled once, delivered every Monday.
Monday, 10 AM
Write the next creative brief
ChatGPT & generic AI
Excellent at copywriting.
Tuesday
Understand why cost per purchase is climbing
Pilot
It reads your accounts and answers with your numbers.
Wednesday
Challenge the quarter's media plan
ChatGPT & generic AI
Excellent at strategic advice.
Thursday
Pause the creative that's wearing out
Pilot
It prepares the card; nothing goes out without your click.
Friday
Analyze a partner's file
ChatGPT & generic AI
Very good at reasoning over pasted data.
What about plugging an MCP connector into ChatGPT?
An MCP connector gives the assistant access to an ad platform for the length of a conversation. What changes with Pilot, point by point, on a separate page.
Test Pilot on your own accounts.
Create your Pilot account, connect a first ad platform and ask your first question. 7-day free trial, no credit card.